
PORTFOLIO
To cut through the deafening brand noise of a New York Super Bowl, I pitched and coordinated a socially driven live light show on the Empire State Building. Partnering with the NFL and Wasserman Media Group, we used a custom algorithm to translate real-time Twitter fan sentiment into a nightly light show. The campaign generated 450,000 tweets, achieved a PR reach of over 157 million, and won Verizon the 2014 Event Technology Award for Twitter use.
Directed the complete creative lifecycle for a globally charting podcast property. This project required bridging high-level editorial storytelling with ground-level technical deployment. I managed the asset production pipeline, authored dynamic episode scripts, and coached C-suite executives for on-camera interviews. I also centralized the digital publishing operations to guarantee strict brand alignment across all global distribution channels.
Rooted in my Master's studies in Media, Democracy, and Human Rights, this comprehensive policy proposal outlines a $379 million international funding strategy to address structural poverty in Nigeria. The report synthesizes dense socio-economic data to pitch a five-pillar development strategy encompassing microfinance, universal basic education, HIV/AIDS prevention, gender equality, and constitutional reform. This piece demonstrates my ability to analyze complex global frameworks and translate high-stakes, multi-sector objectives into clear, persuasive executive narratives. It is the foundational work that underpins my current approach to massive RFP deliverables and strategic B2B communications.
As a Project Manager for Verizon’s One Fiber Initiative, I led the strategic expansion of 5G capacity across the Seattle and greater Pacific Northwest markets. This project required stripping out operational friction between wireless and wireline divisions, engineering AI-driven data extraction pipelines, and coordinating municipal stakeholders to deliver a $10M+ network expansion on schedule.
Managed the digital campaign highlighting creative B2B applications of 4G LTE technology. This project focused on profiling industry innovators, such as the San Antonio Bike Share, and translating dense technological capabilities—like cellular USB kiosk monitoring and carbon offset tracking—into compelling, human-centric success stories for enterprise audiences.
To attract prospective students to a highly unique liberal arts college, I shot and edited a parody cinematic trailer welcoming students to campus. Taking cues from modern superhero blockbusters, I translated the quirky, authentic spirit of the student body into a highly successful social marketing campaign that became one of the institution's most-viewed recruitment videos.
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